Germany's Premium Non-Alcoholic Producer Enters the US Market

Kolonne Null is making its debut in the US market with a retail partner.

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The non-alcoholic labels will soon be available in the US. (Photo: Kolonne Null)
The non-alcoholic labels will soon be available in the US. (Photo: Kolonne Null)

Berlin-based Kolonne Null specializes in alcohol-free wines and is now poised to enter the US market through a partnership with Boisson. Their partner is a company that focuses on alcohol-free wines and spirits, with both an online presence and bricks-and-mortar stores in New York and California. They are planning to expand to additional locations and will soon offer nearly the entire product range from Kolonne Null.

"It was crucial for us to have a physical point of sale (POS) rather than solely an online presence with our partner," said Carolin Henrichfreise, the Head of Sales at Kolonne Null, in response to an inquiry from the German wine trade magazine WEINWIRTSCHAFT. According to her, the wines greatly benefit from an "on the lips" sales strategy.

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With the exception of a Verdejo from Spain, the complete range of still and sparkling alcohol-free wines will be exported to the US market. Kolonne Null already has a presence in retail and hospitality sectors in Singapore and Australia. Their primary export markets are Switzerland and the Netherlands, Nadine Bauer, Head of Brand and Communication, states. RED


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