Global Wine Production and Consumption Both Fell in 2023

Each April, the International Organisation of Vine and Wine (OIV) presents its report on the "Situation in the global wine sector". In 2023, production volumes fell, but so did consumption. And there is still a surplus.

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The OIV's annual report summarises the global wine industry. (Image: AI-generated by Adobe Firefly)
The OIV's annual report summarises the global wine industry. (Image: AI-generated by Adobe Firefly)

Minus in harvest, consumption, export volume

Due to extreme climatic conditions and widespread fungal diseases, global wine production fell in 2023 to a level last seen in 1961— at 237m hectolitres, the volume decline is 10% from the previous year.

Global wine production fell to its lowest output since 1961 (-10% compared to 2022). As consumption has also fallen, there is still a supply surplus.

As consumption has also fallen by 2.6%, to 221m hectolitres, there is still a supply surplus. Prices kept rising last year due to the sharp rise in costs and other inflationary pressures, while purchasing power diminished. Overall, this led to a wine consumption gap of 16m hectolitres.

The vineyard surface area has also decreased, shrinking by half a percent to 7.2m hectares (including table grapes).

Volume down, price up

Wine producers exported 45% of their production (-6%), the 99m hectolitres marking the lowest level since 2010. Value rose to a new record of €36bn; however, according to the OIV, this was mainly due to inflation and increased costs in the supply chains.

The world average export price is the highest ever recorded: 3.62€/L

The average price of €3.62 per litre was not only 2% higher than in 2022, but is also the highest ever recorded.  A comparison with 2020 shows a significant jump in price, with the price per litre rising by 29% over the three years.

Vineyard surface area (Source: OIV)
Vineyard surface area (Source: OIV)

Spain (945,000 ha), France (792,000 ha), China (796,000 ha, NB: almost exclusively table grapes), and Italy (720,000 ha) have the largest area under cultivation. Nearly 50% of production comes from the three countries France (48m hectolitres, +4%), Italy (38.3m hl, -23%) and Spain (28.3m hl, -21%). The EU alone accounts for 62% of global wine production.

Five countries account for more than half of total consumption.

Consumption is also highly centralised. Five countries account for more than half of total consumption.

Most wine was consumed in the USA in 2023 (33.3m hl), although the per capita consumption remains relatively low. They are only at the 15th place (12.1 l/per capita). France (24.4m hl) and Italy (21.8m hl) are in 2nd and 3rd place for both total consumption and per capita consumption. Germany (19.1m hl) and the UK (12.8m hl) follow in terms of total consumption, although not per person.

Wine consumption by total and per capita (Source: OIV)
Wine consumption by total and per capita (Source: OIV)

The OIV estimates a reduction in consumption of 2-3% for each of these countries.

Ranking of exports and imports

The most important export countries by volume were Italy (21.4m hl, -1%), Spain (20.8m hl, -3%) and France (12.7m hl, -6%). In terms of export value, the ranking is as follows: France (€11.9bn, -3%), Italy (€7.7bn, -1%) and Spain (€2.9bn, -3%).

Main wine exporters (Source: OIV)
Main wine exporters (Source: OIV)

The most important importing countries in terms of volume were Germany (13.6m hl, -0.3%), the UK (12.3m hl, -5%) and the USA (12.3m hl, -15%).

The USA (€6.2bn, -12%) leads in terms of the value of imported wine, followed by the UK (€4.7bn, -3%) and Germany (€2.6bn, -5%).

Read the full "STATE OF THE WORLD VINE AND WINE SECTOR IN 2023" report.


Interviews Wine

New Zealand-born lawyer John Barker took over the reins of the OIV – International Organisation  of Vine and Wine – as successor to Pau Roca at the beginning of this year. Robert Joseph met him a few weeks after he started in the job.

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