According to preliminary figures, wine trading group Hawesko Holding SE generated consolidated revenue of €637m in fiscal year 2024 (previous year: €660.3m) and an operating profit (EBIT) of €32m, subject to final audit. This represents a 3.5% decline in revenue compared to the previous year but remains slightly above 2020 levels (€620.3m). The company stated that these figures fall within the management’s forecast. EBITDA reached €57m, matching the prior year's result.
Despite a challenging 2024, marked by weak consumer spending, Hawesko observed positive momentum throughout the year. After a relatively slow start, all business segments gradually recovered, approaching prior-year sales levels. The holiday season in Q4 contributed to a year-over-year revenue increase.
Retail performs best among Hawesko segments
This positive momentum was evident across all three business segments, with Retail proving the most resilient, finishing just 1% below the previous year’s result. E-Commerce also improved over the course of 2024, ending the year just 2% down from 2023. The B2B segment showed the weakest performance with a 4% decline but recorded the strongest growth in the fourth quarter.
"After a slow start to 2024, we regained significant ground from the summer onward and managed to reverse the trend of declining revenues," said Thorsten Hermelink, CEO of the Hawesko Group. "At the same time, we have worked intensively on optimizing costs and structures, positioning us to benefit in 2024 and beyond. Moving forward, we will continue to engage both existing and new customers with innovations, expanded services, and new business models—because enjoyment remains a fundamental part of our customers' lives."
