The wine specialist of the German supermarket Rewe, Weinfreunde.de, together with the opinion research institute Appinio, conducted a survey among over 1,500 wine drinkers aged 18 to 75 on the topic of "wine knowledge." The results were instructive: 35.9% of respondents said wine is a frequent topic of conversation among friends, while 37% enjoy telling their guests about the wine they are serving. More than half (53.5%) find the subject of wine interesting. Respondents prefer to drink their wine not only with friends (61%) but also with their partner (59%).
Wine is an important topic for singles: 41% find people who know a lot about wine attractive.
But wine is also an important topic for singles: 41% find people who know a lot about wine attractive. Interestingly, according to the survey, wine drinkers aged 35 to 44 have the most knowledge about wine.
“Drinking wine and talking about it just go well together. It’s most fun when you can impress with your own wine knowledge,” explains Sven Reinbold, Head of Purchasing at Weinfreunde.de.
