Moët Hennessy, the ‘Wines & Spirits’ division of the publicly listed luxury group LVMH, apparently intends to reduce its workforce size by just over 10%. According to consistent media reports from sources including the French press agency 'AFP', the business news portal 'La Lettre', and the 'Financial Times', the company's employees were reportedly informed of this on April 30, 2025, in an internal video message by Moët Hennessy CEO Jean-Jacques Guiony and Deputy CEO Alexandre Arnault, son of LVMH founder Bernard Arnault. According to these reports, approximately 1,000 to 1,200 of the company's current 9,400 jobs are set to be eliminated.
Since Moët Hennessy's business has reportedly returned to 2019 levels, the company is said to have confirmed to AFP that it intends to "adjust its organisation and gradually return to its 2019 staffing levels", primarily "by managing its natural turnover and not filling vacant positions.”
Upon inquiry from our sister magazine WEINWIRTSCHAFT whether and to what extent Moët Hennessy Germany is affected by these cuts and whether the high-profile 'Living Soils' sustainability initiative is also impacted, the company declined to comment at this time, but it also did not deny the international media reports or the existence of the video.
In its latest annual report in mid-April, LVMH had announced an 11% revenue decline for its Wines & Spirits division in 2024, down to €5.9bn. The first quarter of 2025, marked by ongoing trade tensions with China and US President Trump taking office, saw further revenue losses of 8%. It had been speculated within the industry that Alexandre Arnault's good relationship with Donald Trump could provide a positive boost to Moët Hennessy's US business. However, there are currently no signs of this. SP
