For the latest edition of its ‘World Collection,’ Champagne Pommery’s packaging designers have drawn inspiration from Southeast Asia. The 2024 gift boxes feature batik patterns. According to the company, the name "batik" comes from the Indonesian word ‘titik,’ meaning ‘dot,’ as early batik fabrics were made up of numerous dots. These dots evolved into lines, and the lines then into intricate patterns.
‘World Collection’ featuring four different Champagnes
Four cuvées of Pommery Champagne are available in the batik edition: Signature Cuvée "Brut Royal" (RRP €47.99), "Brut Rosé Royal" (RRP €55.99), "Royal Elixir" (RRP €49.99), and "Grand Cru Royal 2009" (RRP €72.99). The batik series follows previous themes such as African Wax (Autumn 2020), Tempête Céleste (Winter 2021), Indian Mandalas (Autumn 2022), and last year’s Kashmir patterns.
In Indonesia, batik fabrics were highly valued for centuries, reserved for the royal family or significant life events like weddings, births, or funerals. Typically made on cotton cloth, batik designs are incredibly diverse. The craft, often passed down through generations, is closely tied to the cultural identity of the Indonesian people. Colors and patterns carry symbolic meanings, expressing creativity and spirituality.
In the 20th century, Indonesian batik evolved under Dutch influence and became commercialized due to growing European demand. Later, it became a symbol of the independence movement and saw a revival in the 1970s. In 2009, batik was recognized as part of UNESCO’s Intangible Cultural Heritage, earning international recognition for the craft.
