South Africa’s Wine Exports on the Rise

South African wine exports defied the global downturn in 2024, with the UK maintaining its position as the top importer of Cape wines.

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Cape wines hold steady on the world market despite the crisis. (Photo: WoSA)
Cape wines hold steady on the world market despite the crisis. (Photo: WoSA)

Despite challenging market conditions, South African wines managed to hold their ground internationally last year. Wine exports from the Cape grew by 4.3% in value in 2024, reaching $562m (€539.5m). Export volumes remained nearly unchanged at 306.2m liters (-0.1%), according to industry association Wines of South Africa (WoSA).

The market for bottled wines proved particularly stable. In this segment, total value increased by 4% in 2024, reaching $430m (€41m), with a volume of 123.4m liters (+5%). By contrast, bulk wine sales saw a 3% decline in volume, dropping to 182.8m liters. However, revenue from bulk wine grew by 6%, reaching $132m (€126.7m).

WoSA described the growth in bottled wine exports as “very encouraging,” emphasizing the segment’s crucial role in enhancing the reputation of South African wines. Among grape varieties, Chardonnay, Sauvignon Blanc, Chenin Blanc, Shiraz, Pinotage, and Merlot were particularly successful.

The UK remains the strongest export market, with an export value of $145m (€139m). However, the value decreased by 5% year-on-year. Germany maintained its second-place position as an export partner, with sales increasing by 4% to $36m (€34.56m). The Netherlands ranks third, with a 20% increase in imports, ahead of the USA, which imported 5% less.

Insights

The country’s strategic vision is paying off. Felicity Carter reports.

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Weathering the storm

“There is no denying that many South African producers have been knocked by the shrinking global wine market. Some wines at the higher end of the spectrum with offerings strategically tailored to their specific markets, backed by strong distribution and regular in-market visits, have flourished. Progressive, adaptable producers creating fresh, vibrant, finessed wines and those with a strong brand offering have also reported positively,” commented WoSA CEO Siobhan Thompson.

Rico Basson, CEO of South Africa Wine, highlighted the resilience and resourcefulness of the export sector: “the ability to stay on course despite the ongoing headwinds that have strained the financial performance should not be underestimated. The South African wine sector has experienced two consecutive small harvests coupled with structural downward adjustments in both the national vineyard and total production. Still, we are planting wiser, enhancing our climate resilience, introducing more drought-resistant varieties.”

Insights

The country’s strategic vision is paying off. Felicity Carter reports.

Reading time: 6m 

 

 

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