State of the Global Wine Sector 2024

On 15 April 2025, the OIV released new data on wine production, consumption, and trade across more than 180 producing and consuming countries. Here's a visual summary of the findings.

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Source: Organisation of Vine and Wine (OIV), State of the World Vine and Wine Sector in 2024
Source: Organisation of Vine and Wine (OIV), State of the World Vine and Wine Sector in 2024

"Collaboration in developing solutions to climate change, promoting wine as a beacon of sustainability, investing in the exploration of new target audiences so we can see wine through their eyes, and strengthening our commitment to multilateralism and global trade—these are the elements that will drive the wine sector forward."

John Barker, Director General of the OIV, sees both opportunities and challenges that require the wine sector to adapt.

 

The OIV estimates global wine consumption in 2024 at 214.2m hectolitres, which is 3.3% less than the previous year.

EU countries account for 48% of global wine consumption.

A total of 225.8m hectolitres of wine were produced worldwide in 2024, 4.8% less than the previous year. The main cause of the declines in most countries is climate change, particularly the increasing frequency of extreme weather events.
A total of 225.8m hectolitres of wine were produced worldwide in 2024, 4.8% less than the previous year. The main cause of the declines in most countries is climate change, particularly the increasing frequency of extreme weather events.
Global wine consumption in 2024 is at its lowest level since 1961. The decline is driven by inflationary pressure and economic uncertainty.
Global wine consumption in 2024 is at its lowest level since 1961. The decline is driven by inflationary pressure and economic uncertainty.
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The International Organisation of Vine and Wine (OIV) expects global wine consumption in 2024 to be the lowest since 1961.

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