Devil’s Advocate: Avoid the Value for Money Trap

Robert Joseph takes a different view of how attractively-priced wines are perceived.

Reading time: 4m

Devil's Advocate - Wine, Dance and Song

Robert Joseph suggests that wine is not all about terroir and food-matching.

Reading time: 2m

Devil's Advocate: Assyrtiko and Buttery Chardonnay. Niche and Mainstream

Robert Joseph takes a look at how some big companies are reacting to an increasingly polarised wine industry.

Reading time: 2m 30s

Devil’s Advocate: How Green are Today’s Young Wine Drinkers?

Robert Joseph takes a sceptical look at claims being made for environmental consciousness among the young.

Reading time: 2m 45s

Devil's Advocate: Distributors Are Saturated. What Should Producers Do?

Robert Joseph offers some advice for producers looking for distribution in a saturated market.

Reading time: 2m 20s

Alsace Riesling: Wrong Time, Wrong Place

In Alsace, a wine may only bear the grape variety designation Riesling on the label if it consists of this variety and has also been vinified dry. Is this the right decision? A commentary by Vincent Messmer. 

Reading time: 1m 55s

Devil’s Advocate – Barbenheimer: Making Opposites Attractive

Robert Joseph’s suggestion that wine marketers could learn from the effort studios put into promoting movies like Barbie attracted a lot of interest. Now he wonders if there could be lessons too in the numbers of people who chose to watch that film in a double feature with Oppenheimer.

Reading time: 3m

Devil's Advocate: Why AI Press Releases Might Help Your Business

Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.

Reading time: 3m 30s

Devil’s Advocate: How to Charge More for Your Wine

Last week, Robert Joseph suggested that wineries need to do more marketing, but that the prices of too many wines are too low for them to be able to do so. He also promised to provide some thoughts on how to raise prices. Here, in a highly personal piece, he includes a few suggestions based on his own commercial experiences.

Reading time: 5m 30s