In Alsace, a wine may only bear the grape variety designation Riesling on the label if it consists of this variety and has also been vinified dry. Is this the right decision? A commentary by Vincent Messmer.
Robert Joseph’s suggestion that wine marketers could learn from the effort studios put into promoting movies like Barbie attracted a lot of interest. Now he wonders if there could be lessons too in the numbers of people who chose to watch that film in a double feature with Oppenheimer.
Last week, Robert Joseph suggested that wineries need to do more marketing, but that the prices of too many wines are too low for them to be able to do so. He also promised to provide some thoughts on how to raise prices. Here, in a highly personal piece, he includes a few suggestions based on his own commercial experiences.