Robert Joseph has come up with a plausible reason for why wine sales are falling across the planet. And a plot in which fermented grape juice may not enjoy a cosy Hollywood ending.
The industry is concerned about cancer warnings from the WHO. Robert Joseph suggests that there might be other health-related threats to wine consumption.
Many members of the industry want to position wine as 'better' than other forms of alcohol. Robert Joseph suggests that, for their efforts to be effective, we are all going to have to be a lot more honest and open about what we are doing.
Robert Joseph notes that falling consumption and intrusive health warnings are not a recent phenomenon. And that other forms of alcohol have fared better. Perhaps, he suggests, the wine industry needs to change its attitude to marketing.
From velvety and juicy to fascinatingly complex: Thanks to a predominantly cool climate and many autochthonous grape varieties, red wines from Burgenland and Lower Austria are increasingly moving into the international spotlight.