Devil's Advocate: Imagine

Robert Joseph suggests that now is not the time to believe that anything is impossible.

Reading time: 2m

Purpose, Prestige, Profit... What Lies behind a Wine? And Does it Matter?

In wine, as in art, there is a growing movement to take into account the motivation of the people who produced it. Robert Joseph grapples with the question of how much it matters?

Reading time: 4m 20s

Margin Call: a Few Thoughts on Pricing and Profit

Robert Joseph questions the way wine is priced, and some lessons the industry might learn from Starbucks.

Reading time: 4m 30s

Why a profitable wine industry needs 'Red Teamers' and Devils Advocates

Robert Joseph explains why he often finds himself taking a different position to many other members of the industry.

What’s the problem with celebrity wines?

Celebrity wines are proliferating on retail shelves. Is this a good or a bad thing? Robert Joseph offers some thoughts.