Devil’s Advocate: Wine Prices Are Too Low. Maybe We Could Learn From Barbie

Robert Joseph believes the wine industry could learn from the way successful movies are marketed.

Reading time: 2m 30s

Devil's Advocate: Can we Ever Develop a Universal Language of Wine?

After decades of writing about wine and editing and judging other people's words on the subject, Robert Joseph wonders whether there will ever be a vocabulary that works for everyone.

Reading time: 4m

Devil's Advocate - Some People Find Wine Frightening. We Need to Feel their Fear

Robert Joseph is fairly relaxed about pronouncing tricky wine names, or the risks of choosing a disappointing bottle. But he wants us all to give more thought to our fellow human beings who find wine daunting.

Reading time: 2m

Devil's Advocate - Why is Pink Wine Taking Over in France?

Rosé wine has overtaken white in France and could even surpass red to become the most popular style of all. Robert Joseph considers the implications.

Reading time: 3m 15s

Devil's Advocate: A Suggestion for Wine Marketing: Slowly. With a Hashtag.

Robert Joseph wonders whether a top business consultant has come up with a clever way to set wine apart from other beverages.

Reading time: 1m 45s

Devil's Advocate - Selling Fine Wines Like Luxury Cars?

Robert Joseph wonders whether wine producers shouldn't learn a lesson or two from car manufacturers.

Reading time: 3m 30s

Devil's Advocate: Time to Take a Fresh Look at Bag-in-Box. For a Different Reason

Robert Joseph suggests that the way we are drinking wine is changing - and that this may represent a big opportunity for Bag in Box.

Reading time: 2m 30s

Bordeaux: Changing Perception

Recognizing trends and reinventing oneself is essential to survive on the market. Bordeaux has been taking these steps successfully. A commentary by Alexandra Wrann.

Reading time: 1m 45s 

Devil's Advocate. Natural Wine: How Things Have Changed

Robert Joseph gained a reputation for being very critical of natural wine, but he's been keeping a watchful eye on its evolution. And encountered a few surprises along the way.

Reading time: 4m 30s