In Alsace, a wine may only bear the grape variety designation Riesling on the label if it consists of this variety and has also been vinified dry. Is this the right decision? A commentary by Vincent Messmer.
Robert Joseph’s suggestion that wine marketers could learn from the effort studios put into promoting movies like Barbie attracted a lot of interest. Now he wonders if there could be lessons too in the numbers of people who chose to watch that film in a double feature with Oppenheimer.
Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.