Devil’s Advocate – Barbenheimer: Making Opposites Attractive

Robert Joseph’s suggestion that wine marketers could learn from the effort studios put into promoting movies like Barbie attracted a lot of interest. Now he wonders if there could be lessons too in the numbers of people who chose to watch that film in a double feature with Oppenheimer.

Reading time: 3m

Devil's Advocate: Why AI Press Releases Might Help Your Business

Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.

Reading time: 3m 30s

Devil’s Advocate: How to Charge More for Your Wine

Last week, Robert Joseph suggested that wineries need to do more marketing, but that the prices of too many wines are too low for them to be able to do so. He also promised to provide some thoughts on how to raise prices. Here, in a highly personal piece, he includes a few suggestions based on his own commercial experiences.

Reading time: 5m 30s

Devil’s Advocate: Wine Prices Are Too Low. Maybe We Could Learn From Barbie

Robert Joseph believes the wine industry could learn from the way successful movies are marketed.

Reading time: 2m 30s

Devil's Advocate: Can we Ever Develop a Universal Language of Wine?

After decades of writing about wine and editing and judging other people's words on the subject, Robert Joseph wonders whether there will ever be a vocabulary that works for everyone.

Reading time: 4m

Devil's Advocate - Some People Find Wine Frightening. We Need to Feel their Fear

Robert Joseph is fairly relaxed about pronouncing tricky wine names, or the risks of choosing a disappointing bottle. But he wants us all to give more thought to our fellow human beings who find wine daunting.

Reading time: 2m

Devil's Advocate - Why is Pink Wine Taking Over in France?

Rosé wine has overtaken white in France and could even surpass red to become the most popular style of all. Robert Joseph considers the implications.

Reading time: 3m 15s

Devil's Advocate: A Suggestion for Wine Marketing: Slowly. With a Hashtag.

Robert Joseph wonders whether a top business consultant has come up with a clever way to set wine apart from other beverages.

Reading time: 1m 45s

Devil's Advocate - Selling Fine Wines Like Luxury Cars?

Robert Joseph wonders whether wine producers shouldn't learn a lesson or two from car manufacturers.

Reading time: 3m 30s