Penfolds Invests in China

The Australians are planning to open a winery in China as part of their “multi-origin strategy”.

Reading time: 1m

Australia Still Putting Too Many Eggs in the Chinese Basket

Australian wine producers can celebrate what looks like a very successful reopening of their Chinese market. But sales elsewhere are falling - which may be a cause for concern. Robert Joseph takes a look.

Reading time: 5m

Penfolds Launches Luxury Champagne

To mark their 180th anniversary, the Australians are launching a new champagne in collaboration with Champagne Thiénot. They are aiming to strengthen their existing luxury distribution and consolidate their French ties.

Reading time: 1m

Penfolds Goes Further Into La Place de Bordeaux

A new distribution agreement with Bordeaux négociants aims to strengthen the presence of top wines in Europe, the Middle East, and Africa.

Reading time: 1m

Penfolds goes French, following in some Illustrious Footsteps

Will Penfolds decision to launch super-premium French, Californian and French-Australian and California-Australia blends under its own label inspire others to follow its example? Robert Joseph reports. 

Reading time: 6 m