The Swiss Market

Switzerland is the dream sales market for many producers, as the Swiss with their purchasing power pay significantly more francs per bottle than consumers elsewhere. An overview of the market.

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Import and Export
Import and Export

Sales

2.85 mill. hl of wine were sold in Switzerland in 2021

 

Top importers 2021:

  1. Coop, 35.5 mill. hl
  2. Denner, 33.7 mill. l
  3. Bataillard, 6.8 mill. l
  4. Lidl, 6.3 mill. l
  5. Aldi Suisse 6.2 mill. l
Consumption
Consumption

Consumption

254 mill. l of wine were consumed in Switzerland in 2021. According to the OIV, Switzerland ranks 4th in the world with a per capita consumption of 35.3 l per year.

Origins
Origins
Price
Price

Price

On average, a bottle of wine sold for the equivalent of 9.99 euros at the Swiss food retail checkout. With an average price of 12.6 euros, Swiss wine is clearly ahead of France with with 8.87 euros.

"Historically high level"

In 2022 the Swiss wine market returns to the pre-Covid levels of 2019. Around two-thirds of the Swiss wine market still consists of imported wines - Italian in particular are in vogue. The Swiss franc is also at a historically high level, which makes imports cheaper and keeps inflation at a low level. Nevertheless, energy, among other things, has also become considerably more expensive and consumers have therefore become more selective and are watching their spending.

Frank Hooij, Schenk Holding

 

Source: FOAG, OSMV, Swiss Wine Trade Control, Federal Statistical Office (Switzerland)

 

 

 

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