Sales
2.85 mill. hl of wine were sold in Switzerland in 2021
Top importers 2021:
- Coop, 35.5 mill. hl
- Denner, 33.7 mill. l
- Bataillard, 6.8 mill. l
- Lidl, 6.3 mill. l
- Aldi Suisse 6.2 mill. l
Consumption
254 mill. l of wine were consumed in Switzerland in 2021. According to the OIV, Switzerland ranks 4th in the world with a per capita consumption of 35.3 l per year.
Origins
After Italy and even before France, wine from Switzerland itself ranks first in the food retail sector. Overall, Swiss wine now has a total market share of 42 % - a share that has been steadily increasing for years.
Price
On average, a bottle of wine sold for the equivalent of 9.99 euros at the Swiss food retail checkout. With an average price of 12.6 euros, Swiss wine is clearly ahead of France with with 8.87 euros.
"Historically high level"
In 2022 the Swiss wine market returns to the pre-Covid levels of 2019. Around two-thirds of the Swiss wine market still consists of imported wines - Italian in particular are in vogue. The Swiss franc is also at a historically high level, which makes imports cheaper and keeps inflation at a low level. Nevertheless, energy, among other things, has also become considerably more expensive and consumers have therefore become more selective and are watching their spending.
Frank Hooij, Schenk Holding
Source: FOAG, OSMV, Swiss Wine Trade Control, Federal Statistical Office (Switzerland)
