The industry is concerned that the next generation is turning away from wine. But is Gen Z really as unreachable as it seems? Miriam Müller investigates.

Reading time: 5m 45s

Wine remains the most popular alcoholic beverage in France and even ranks first among 18 to 25-year-olds for the first time.

Reading time: 2m

The wine industry is seeking new sales opportunities. Could emerging markets and innovative products offer viable alternatives? And how is AI transforming sales and communication? Anja Zimmer reports.

Reading time: 2m 30s

Wang Shenghan, known as Lady Penguin, is the world's most successful wine influencer. Now she is stepping back.

Reading time: 4m 15s

A conversation with German Master Sommelier Hendrik Thoma about audience-driven social media communication and the importance of proper storytelling.

Reading time: 6m

The recent Wine Business Forum organised by New Zealand Winegrowers considered everything from wine tourism to e-commerce in China. Felicity Carter reports.

Reading time: 7m 30s

German research suggests that social media usage may be declining - especially among older users.

Reading time: 1m

Thinking of exporting to Germany? Then be aware of these rules, which apply to everybody through the wine chain, both online and offline. Anja Zimmer summarises the German regulation.

Reading time: 2m 30s

BookTok has turned the sleepy publishing industry upside down, driving sales and creating mammoth bestsellers. Could it do the same for wine? Felicity Carter takes a look.

Reading time: 4m 45s