James Harden's Lightning-Fast Wine Sale in China: A Blueprint for E-Commerce?

NBA All-Star James Harden sold 10,000 bottles of his wine within seconds during a live stream in China. Peter Douglas wonders if the Chinese e-commerce model be considered a template for e-commerce worldwide?

Reading time: 1m 45s

How Wineries Can Navigate the Ever More Complex Social Media Environment

As the algorithms change, keeping up with social media is becoming more and more stressful. Felicity Carter asks the experts how to navigate the changes.

Reading time: 7m 30s

Will the Deaths of Chinese Influencers Affect Wine Marketing on Social Media?

The tragic deaths of two Chinese online influencers after drinking large quantities of baijiu spirit may seem to have little relevance to the wine industry, but this should not be taken for granted.

Reading time: 2m

How to Get Your Story Into the US Wine Media

American communications professionals were out in force at Wine2Wine in Verona and they shared their insights into how the media works. Felicity Carter reports.

Reading time: 6m 20s

Devil's Advocate - Peer Pleasure

Robert Joseph looks at evidence suggesting that praising one's competitors may make good business sense.

Reading time: 1m 55s