New Bulk Wine Fair for US Market

The United States has postponed itself as the most attractive market for the wine trade. WBWE - World Bulk Wine Exhibition - is launching a fair in California focused on introducing European producers into the US market. It will be held on 8th and 9th of June in California (Sonoma County Event Center).


WBWE fair
WBWE fair

The purchasing figures of the American giant are overwhelming. In 2021, US imports reached a total of 13.92m hl, amounting to 7,063 million dollars. This represents an increase of 13% compared to 2020, and an enviable average price of 5.07 dollars per liter.


Today, the US is looking Europe-ward as a market for fine quality wines, both bulk wine and bottled wine.


Therefore, if you are a producer who:

  • Produces quality wine both in bulk and/or in bottle.
  • Seeks to increase your margins and raise your sales value.
  • Aims to create synergies with importers who understand your wines’ potential.
  • Believes that your wines have the right profile for private labels and new packages
  • Is interested in opening up to the US market.


WBWE USA is the key for your wines to enter the US market.


WBWE fair
WBWE fair

If you would like to open the trading doors into the country that everyone wants to enter but very few know how to get around, do not hesitate to contact us:



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