Published by Academie du Vin Library, the book offers a different way of looking at the world of wine and includes 200 ‘personas’ – imaginary, representative wine drinkers, producers, sellers, opinion-formers, bureaucrats and other members of the industry. They all come with AI images and text written by Joseph based on many hundreds of conversations and interviews.
Alongside the AI images are QR codes that link to videos in which the characters move and speak. These may change over time, so the experience of interacting with the book will evolve.
Regular readers of Meininger’s International will be familiar with Joseph’s Devil’s Advocate columns and they will be sure to find the same thought-provoking style here.
The book is being launched through Kickstarter and people who order copies in print now will receive a personally-signed book with their name printed in it. The book will also benefit Alzheimer's research, through the donation of half of all the publisher's and author's profits.
This sampler of the book includes the link to Kickstarter.
