Clearly, there are many possible reasons for any purchase, depending on the individual, the circumstances and the timing.
What we would like to know, however, is the reasons that particular sectors of the industry - and particular regions - believe to be the most important to someone selecting a wine.
The survey may take you around 10 minutes - long enough to enjoy a cup of coffee or maybe a small glass of wine.
We promise you will find at least some of the questions thought-provoking, and are confident that the results - which we will publish here - will be even more so.
When you are ready, please click