Robert Joseph tackles the debate over human vs AI wine advice head on – by suggesting that, for much of the time, personalised advice may be a waste of time.

Reading time: 3m 30s

It’s the place to be to unlock growth in the wine trade.

Reading time: 2m 15s

Neuromarketing delivers surprising results across various areas of marketing, from web design to customer engagement.

Reading time: 6m 30s

Artificial intelligence is increasingly being adopted by German companies, to streamline processes and boost efficiency. Here's how they're using it.

Reading time: 1m 30s

Online peer-review app and online retailer Vivino has launched its first flagship store, marking its first move into physical retail, blending online and in-person experiences to strengthen brand loyalty.

Reading time: 2m 15s

ProWein will host an industry discussion on 1 October 2024, focusing on the impact of digitalisation in the wine industry. This follows the release of a special report highlighting the transformative role of digital technology in the sector.

Reading time: 30s

The industry is concerned about cancer warnings from the WHO. Robert Joseph suggests that there might be other health-related threats to wine consumption.

Reading time: 4m

The latest ProWein Business Report focuses on the state of digital transformation of the global wine sector. According to the report, email marketing and social media are now standard marketing tools, while wine producers still lag behind in adopting new technology.

Reading time: 1m 45s

The former Head of Wine at Sotheby’s has been present at every pivotal fine wine moment of the past 30 years. And now he’s switched course again. Felicity Carter reports.

Reading time: 7m 15s