Online peer-review app and online retailer Vivino has launched its first flagship store, marking its first move into physical retail, blending online and in-person experiences to strengthen brand loyalty.
ProWein will host an industry discussion on 1 October 2024, focusing on the impact of digitalisation in the wine industry. This follows the release of a special report highlighting the transformative role of digital technology in the sector.
The industry is concerned about cancer warnings from the WHO. Robert Joseph suggests that there might be other health-related threats to wine consumption.
The latest ProWein Business Report focuses on the state of digital transformation of the global wine sector. According to the report, email marketing and social media are now standard marketing tools, while wine producers still lag behind in adopting new technology.
The former Head of Wine at Sotheby’s has been present at every pivotal fine wine moment of the past 30 years. And now he’s switched course again. Felicity Carter reports.
Consumers can already order all sorts of things via smartphone using numerous apps. In the wine trade, mobile applications tailored specifically for wine purchases are still rare. However, shopping via app is becoming increasingly common.
Drizly was supposed to reinvent DtC, offering consumers a way to access wine and other drinks whenever they wanted. Jeff Siegel reports on what went wrong.
Artificial intelligence is currently on everyone's lips. Meininger's Wine Conference offered the industry a platform to discuss how modern technology will influence the world of wine. Felicity Carter reports.
From velvety and juicy to fascinatingly complex: Thanks to a predominantly cool climate and many autochthonous grape varieties, red wines from Burgenland and Lower Austria are increasingly moving into the international spotlight.
