Devil’s Advocate: Wine-Swigging Marathon Runners vs Tasting Groups

Robert Joseph is far more impressed by a British wine merchant with 4m views on TikTok than a call for more tasting groups.

Reading time: 3m

How Wineries Can Navigate the Ever More Complex Social Media Environment

As the algorithms change, keeping up with social media is becoming more and more stressful. Felicity Carter asks the experts how to navigate the changes.

Reading time: 7m 30s

Will the Deaths of Chinese Influencers Affect Wine Marketing on Social Media?

The tragic deaths of two Chinese online influencers after drinking large quantities of baijiu spirit may seem to have little relevance to the wine industry, but this should not be taken for granted.

Reading time: 2m

TikTok for Wine Lovers: Made For Each Other, or Quite Incompatible?

The rapidly-growing short video platform has broadened its audience from dance-crazy teenagers to adults interested in wine. But the relationship between TikTok and alcohol is not straightforward, as Alice Dawkins reveals.

Reading time: 6m