The export engine of Austrian wine seems to have faltered in 2024, with growth slowing in several key markets. Yet, not all is bleak—there are still regions offering promising opportunities for Austrian producers. Which markets hold the most potential for the future?
Alcohol sales in retail traditionally decline in January, and this trend has become increasingly pronounced recently. However, other product groups are also affected.
E-commerce in Germany is gaining momentum again, with the B2C market projected to grow in 2024. Fast-moving consumer goods, including wine, are playing a key role in this recovery.
The industry is concerned about cancer warnings from the WHO. Robert Joseph suggests that there might be other health-related threats to wine consumption.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.