The export engine of Austrian wine seems to have faltered in 2024, with growth slowing in several key markets. Yet, not all is bleak—there are still regions offering promising opportunities for Austrian producers. Which markets hold the most potential for the future?
Alcohol sales in retail traditionally decline in January, and this trend has become increasingly pronounced recently. However, other product groups are also affected.
E-commerce in Germany is gaining momentum again, with the B2C market projected to grow in 2024. Fast-moving consumer goods, including wine, are playing a key role in this recovery.
Harvest time, the highlight of the wine year, draws wine lovers to the picturesque Austrian wine region of Niederösterreich, with its many wine festivals and scenic outdoor activities.