At the recent Wine Future 2023 conference, successful wine influencers and podcasters discussed the way in which producers and retailers should communicate with their consumers.
The wine magazine Adega began just as Brazil’s wine economy was taking off and flourished in tandem with the market. Felicity Carter hears the strategy behind a many-faceted business.
Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.
After decades of writing about wine and editing and judging other people's words on the subject, Robert Joseph wonders whether there will ever be a vocabulary that works for everyone.
With over 60 countries represented at ProWein, the challenge facing less well-known ones like Moldova, is how to make their voices heard. Meininger's associate editor, Robert Joseph takes part in a discussion at ProWein.
American communications professionals were out in force at Wine2Wine in Verona and they shared their insights into how the media works. Felicity Carter reports.
In 2001, Jacques Berthomeau who died this month, shocked the French wine establishment by recommending the creation of a new classification called Vin de France that would enable producers to compete with varietal wines from the New World. Eight years later, his idea became reality. Today, it is a huge success - both for those exports, and - perhaps surprisingly for him - for many of the natural wine producers Berthomeau later wrote about in his blog.
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.