Influencers or Wine Writers? The View From Wine Future 2023

At the recent Wine Future 2023 conference, successful wine influencers and podcasters discussed the way in which producers and retailers should communicate with their consumers.

Reading time: 3m 15s

How One Brazilian Company Became Many Wine-Related Enterprises

The wine magazine Adega began just as Brazil’s wine economy was taking off and flourished in tandem with the market. Felicity Carter hears the strategy behind a many-faceted business.

Reading time: 6m

How a High School Teacher Built a Champagne Juggernaut. From Brisbane

Tyson Stelzer is one of the world’s top Champagne experts, with a thriving wine publishing business. He tells Felicity Carter how he did it.

Reading time: 10m 30s

Devil's Advocate: Why AI Press Releases Might Help Your Business

Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.

Reading time: 3m 30s

Devil's Advocate: Can we Ever Develop a Universal Language of Wine?

After decades of writing about wine and editing and judging other people's words on the subject, Robert Joseph wonders whether there will ever be a vocabulary that works for everyone.

Reading time: 4m

Building a National Wine Brand

With over 60 countries represented at ProWein, the challenge facing less well-known ones like Moldova, is how to make their voices heard. Meininger's associate editor, Robert Joseph takes part in a discussion at ProWein.

Reading time: 40s

How to Get Your Story Into the US Wine Media

American communications professionals were out in force at Wine2Wine in Verona and they shared their insights into how the media works. Felicity Carter reports.

Reading time: 6m 20s

France Loses the Creator of Vin de France - and a Formidable Blogeur

In 2001, Jacques Berthomeau who died this month, shocked the French wine establishment by recommending the creation of a new classification called Vin de France that would enable producers to compete with varietal wines from the New World. Eight years later, his idea became reality. Today, it is a huge success - both for those exports, and - perhaps surprisingly for him - for many of the natural wine producers Berthomeau later wrote about in his blog.

Reading time: 5m 30s

Devil's Advocate - When Jancis Robinson was a Wine Influencer

Instagrammers and influencers are supplanting traditional wine critics. Robert Joseph suggests that this is less of a novelty than some might suppose.

Reading time: 3m 15s