For years, the U.S. wine industry pushed premiumization—higher prices for "better" wine. But in doing so, it priced itself out of everyday drinking, turning wine into a special occasion luxury. Now, consumption is dropping. Jeff Siegel wonders, was it all a mistake?
At the recent Wine Future 2023 conference, successful wine influencers and podcasters discussed the way in which producers and retailers should communicate with their consumers.
The wine magazine Adega began just as Brazil’s wine economy was taking off and flourished in tandem with the market. Felicity Carter hears the strategy behind a many-faceted business.
The picturesque Moselle Valley in Luxembourg is well known and firmly established as a preferred destination for discerning wine enthusiasts. Now – more and more – Crémant de Luxembourg is claiming a greater share of the spotlight.