A lot happened in the world of wine this week, from trouble among the influencers, to Spain’s government making a financial commitment to the wine sector. Here are our top reads.
Brendan Carter can’t understand why so many wine professionals are ignoring YouTube. He tells Felicity Carter how he built his own Wine for the People channel.
Podcasting offers the wine trade great opportunities to get in front of consumers, yet few take advantage of the medium. Felicity Carter discovers why wine and podcasts are the perfect match.
At the recent Wine Future 2023 conference, successful wine influencers and podcasters discussed the way in which producers and retailers should communicate with their consumers.
As the algorithms change, keeping up with social media is becoming more and more stressful. Felicity Carter asks the experts how to navigate the changes.
The tragic deaths of two Chinese online influencers after drinking large quantities of baijiu spirit may seem to have little relevance to the wine industry, but this should not be taken for granted.
The French judiciary has forced the Meta Group (Instagram, Facebook) to delete content from influencers who posted "unauthorised advertisements" for alcoholic drinks. As the newspapers Le Figaro and Sud-Ouest and the TV station BFM and Drinks Business reported, the 20 influencers fell foul of laws originally passed in 1991.
In a rare interview, Matthew Horkey tells us what skills you need to be successful, how he engages with the platform and why wine is the next big thing on YouTube.
Recently-created resistant PIWI – ‘pioneering wine’ – grape varieties that take their name from the German term pilzwiderstandsfähig (fungus-resistant), are increasingly seen by viticulturists as a viable solution to emerging environmental and climatic challenges.
