YouTube Is the Way to Attract Younger Audiences to Wine

Brendan Carter can’t understand why so many wine professionals are ignoring YouTube. He tells Felicity Carter how he built his own Wine for the People channel.

Reading time: 7m

Devil’s Advocate: Wine-Swigging Marathon Runners vs Tasting Groups

Robert Joseph is far more impressed by a British wine merchant with 4m views on TikTok than a call for more tasting groups.

Reading time: 3m

Want to Grow Your Wine Sales? Go on a Podcast — Here’s Why

Podcasting offers the wine trade great opportunities to get in front of consumers, yet few take advantage of the medium. Felicity Carter discovers why wine and podcasts are the perfect match.

Reading time: 6m

Influencers or Wine Writers? The View From Wine Future 2023

At the recent Wine Future 2023 conference, successful wine influencers and podcasters discussed the way in which producers and retailers should communicate with their consumers.

Reading time: 3m 15s

How Wineries Can Navigate the Ever More Complex Social Media Environment

As the algorithms change, keeping up with social media is becoming more and more stressful. Felicity Carter asks the experts how to navigate the changes.

Reading time: 7m 30s

Will the Deaths of Chinese Influencers Affect Wine Marketing on Social Media?

The tragic deaths of two Chinese online influencers after drinking large quantities of baijiu spirit may seem to have little relevance to the wine industry, but this should not be taken for granted.

Reading time: 2m

France: No Likes for 'Drinkfluencers'

The French judiciary has forced the Meta Group (Instagram, Facebook) to delete content from influencers who posted "unauthorised advertisements" for alcoholic drinks. As the newspapers Le Figaro and Sud-Ouest and the TV station BFM and Drinks Business reported, the 20 influencers fell foul of laws originally passed in 1991.

Reading time: 2m 

Interview: Matthew Horkey Making a Living as a YouTuber

In a rare interview, Matthew Horkey tells us what skills you need to be successful, how he engages with the platform and why wine is the next big thing on YouTube.

Reading time: 16m

Devil's Advocate - Will Young Sommeliers be the Influencers of Tomorrow?

In recent years, traditional wine critics have been increasingly supplanted by young influencers on Instagram and YouTube. Freshly returned from a 'Sommelier Bootcamp'  Robert Joseph wonders if that new breed of communicators might be about to face a challenge of their own.

Reading time: 4m 45s