Winc, the much lauded 11-year old online business that went public last year, has collapsed, despite $54.2m from venture capital investors including Bessemer Venture Partners, Shining Capital and Crosscut Ventures. Sherry-Lehmann, the 88-year-old Manhattan store faces a $3m unpaid tax bill and rumours of possible closure.
D2C, direct-to-customer, becomes an increasingly more important distribution channel. At the same time, traditional retail has to fight to maintain its place. Is there an easy shortcut to the customer? In his guest commentary, Dr. Matthias Schu, e-food professional, gives us his opinion.