New Bordeaux ads to seduce younger customers

by Hervé Lalau

Bordeaux and Bordeaux Supérieur will invest 1.4 million Euro in a new advertising campaign to attract younger drinker, with a focus on internet. Meanwhile, prices of these two lower-tier appellations of the Bordeaux remain low: from 750

to 1,000 Euro per 900 litre vat of the 2006 vintage, against 850-1,000 Euro for the 2005 vintage.

 

 

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