Insights

The Real Impact of Trump Tariffs on US Retail Prices

New tariffs and a falling dollar will cause pain to the US wine drinker, US distributors and/or wine producers in other countries. Time will tell who is most hurt, and by how much.

Reading time: 2m 15s

New Report: Range Wines by Colour Rather than Country of Origin

A new report commissioned by the German producer, Rotkäppchen-Mumm, suggests that retailers would be far wiser to range bottles by colour and sweetness than by country. Katja Apelt reports.

Reading time: 3m 45s

How Great Design Leads to Wine Market Success

It doesn’t matter how great the wine is, if the package isn’t appealing. Felicity Carter reports.

Reading time: 5m 15s

American Wine Sector Contemplates the Tariff Fallout

President Trump has imposed tariffs of between 10% and 20% on wines from Europe and other countries. Jeff Siegel reports.

Reading time: 4m 45s

How and Where to Find the Wine Consumers of Tomorrow

The theme of the Meininger’s Wine Conference 2025 was how to boost wine sales. Felicity Carter reports.

Reading time: 8m

Exporting Italian Wines to the US: A Rollercoaster of Emotions

Italy's wine industry enjoys record export values and can finally begin tackling domestic dealcoholisation, but the threat of US tariffs casts a long shadow. Veronika Crecelius explores a complex situation.

Reading time: 8m 45s

How Constellation Brands’ Wine Exit Reflects a Changing Industry

After 80 years, the giant US company is exiting the wine business. Jeff Siegel reports.

Reading time: 4m 45s

Where Germany's Biggest Wine Companies Are Seeing Opportunities

The German winery landscape is shrinking, facing declining revenue and a sales slump. Miriam Müller explores how wineries are finding pathways to navigate this predicament.

Reading time: 8m 45s

Under the Hood of the Top 10 German Cooperatives

In the current market environment, wine cooperatives are facing challenges, with even well-known supermarket brands experiencing losses. But Katja Apelt finds that modern concepts are proving successful.

Reading time: 11m 15s

Germany's Top Distributors Revealed

Six of Germany's top ten distributors matched or exceeded their 2023 performance in 2024. Katja Apelt examines the trend and predicts a non-alcoholic future.

Reading time: 12m

How the Market Leaders in Sparkling Wine Are Dealing With Challenges

Despite the celebratory image, the sparkling wine market is facing challenges. Champagne houses, in particular, are under pressure. Miriam Müller and Sophia Langhäuser assess the Top 10 market leaders.

Reading time: 8m

How Do You Reach Young American Consumers? We Asked a Panel of Experts

Jeff Siegel goes looking for answers on how wine companies can reach the coveted younger audiences.

Reading time: 5m 30s

What Wine Can Learn From Coca Cola. Interview with Courtney O’Brien

The wine industry often focuses on brand awareness, but Courtney O’Brien argues that brand desire is what truly drives success. From testing new concepts to breaking out of the ‘serious and stuffy’ mould, she shares insights on what wine brands must do to stand out.

Reading time: 5m 15s

From New Markets to AI: Four Market Trends to Watch in 2025

The wine industry is seeking new sales opportunities. Could emerging markets and innovative products offer viable alternatives? And how is AI transforming sales and communication? Anja Zimmer reports.

Reading time: 2m 30s

The Price of Exclusivity: How Wine Lost Its Everyday Appeal

For years, the U.S. wine industry pushed premiumization—higher prices for "better" wine. But in doing so, it priced itself out of everyday drinking, turning wine into a special occasion luxury. Now, consumption is dropping. Jeff Siegel wonders, was it all a mistake?

Reading time: 5m 15s