The wine industry often focuses on brand awareness, but Courtney O’Brien argues that brand desire is what truly drives success. From testing new concepts to breaking out of the ‘serious and stuffy’ mould, she shares insights on what wine brands must do to stand out.
Africa’s growing middle class and rising demand for international products make it a promising market for wine. But which countries hold the most potential, and what do producers need to know? Dr. Christian Lindfeld shares key insights.
Governments falling, tariffs on the menu and complicated taxes in the UK. The CEO of Vinexposium asks his crystal ball for advice. He spoke to Felicity Carter.
Susana Balbo is one of Argentina’s leading winemakers. She has also been thrice elected as president of her country’s wine association, a role that gives her unique insight into its wine industry. Robert Joseph picks her brains.
Heidi Mäkinen talks to Robert Joseph about the unique aspects of the Nordic monopolies and the way tenders work. She also explains the differences between Finland, Sweden, and Norway, as well as varying consumer preferences in these markets.
New Zealand-born lawyer John Barker took over the reins of the OIV – International Organisation of Vine and Wine – as successor to Pau Roca at the beginning of this year. Robert Joseph met him a few weeks after he started in the job.
Looking for the perfect wine getaway? Austria’s winegrowing regions offer an unforgettable blend of tastings, scenic vineyard tours and cultural highlights – ideal for wine lovers, nature enthusiasts, and art aficionados alike.
