Peter Schmitz, Director of ProWein, On What Lies Ahead

In conversation with Peter Schmitz about challenges and innovations.

Reading time: 7m 

What Wine Can Learn From Coca Cola. Interview with Courtney O’Brien

The wine industry often focuses on brand awareness, but Courtney O’Brien argues that brand desire is what truly drives success. From testing new concepts to breaking out of the ‘serious and stuffy’ mould, she shares insights on what wine brands must do to stand out.

Reading time: 5m 15s

Exporting Wine to Africa: Opportunities & Growth Potential

Africa’s growing middle class and rising demand for international products make it a promising market for wine. But which countries hold the most potential, and what do producers need to know? Dr. Christian Lindfeld shares key insights.

Reading time: 3m

Rodolphe Lameyse Predicts the Future of Wine Sales

Governments falling, tariffs on the menu and complicated taxes in the UK. The CEO of Vinexposium asks his crystal ball for advice. He spoke to Felicity Carter.

Reading time: 3m 15s

Hendrik Thoma: "The Industry Needs More Sex Appeal"

A conversation with German Master Sommelier Hendrik Thoma about audience-driven social media communication and the importance of proper storytelling.

Reading time: 6m

Susana Balbo: Making Wine Profitably in a Financial Disaster Zone

Susana Balbo is one of Argentina’s leading winemakers. She has also been thrice elected as president of her country’s wine association, a role that gives her unique insight into its wine industry. Robert Joseph picks her brains.

Reading time: 9m

Heidi Mäkinen MW: How to Succeed in Selling Wine in Finland

Heidi Mäkinen talks to Robert Joseph about the unique aspects of the Nordic monopolies and the way tenders work. She also explains the differences between Finland, Sweden, and Norway, as well as varying consumer preferences in these markets.

Reading time: 7m 15s

What is the OIV and Where is it Going? John Barker, New Head of the Organisation

New Zealand-born lawyer John Barker took over the reins of the OIV – International Organisation  of Vine and Wine – as successor to Pau Roca at the beginning of this year. Robert Joseph met him a few weeks after he started in the job.

Reading time: 8m

Non-Alcoholic Wine: On Hold

Veronika Crecelius talks to Elisabetta Romeo-Vareille from the Unione Italiana Vini (UIV) about the state of dealcoholisation in Italy.

Reading time: 1m 45s