by Ana Maria Barahona
The Chilean wine industry began 2007 on a bright note with the announcement that its two major winery associations, Viñas de Chile and Chilevid, are to merge. The first, formed in 1950, was the principal organ for the larger, traditional producers.
Chilevid, founded in 1993, was the agency of choice for smaller producers looking to develop export markets.
That animosity would develop was no surprise. However, the lack of strategic unity gradually became a delicate issue for the trademark Chile. After having worked together to form the promotional body, Wines of Chile, the two parent organizations have merged and will be known as Vinos de Chile.
With over 90 wineries representing 95% of export sales, this is a major step forward, but there are another 200 wineries that might profit by joining. All are waiting now to see if the government will provide additional financial support.
