When a panel of wine industry experts convened to discuss the latest SVB Annual Direct-to-Consumer Wine Survey Report, they also offered some suggestions on how to make more money. Felicity Carter listened in.
Responding to some of the feedback to his recent piece on the challenges facing wine producers looking to reduce the weight of their bottles, Robert Joseph wonders whether the focus on the carbon footprint of heavy packaging is not, in any case, distracting the wine industry's attention from some of its other environmentally-unfriendly activities.
Why doing a survey on wine tourism and sustainability? Both topics have a huge economic importance and both have further potential. Wine tourism is a fast-growing market. Sustainability is one of the challenges we need to solve most urgently. In a joint study, Prof. Dr. Gergely Szolnoki, Dr. Maximilian Tafel and Anne-Christin Stelter (Hochschule Geisenheim University) as well as Niklas Ridoff and Calle Nilsson (WineTourism.com) bring these two aspects together and asked how to implement sustainable wine tourism successfully.