Wine tourism is becoming a more important source of revenue, which means maximising sales at the cellar door. Felicity Carter asks how this can be done.
Austria’s wine country holds its own on the international market by focusing on the strengths of its decentralised structure and by prioritising environmentally conscious viticulture.
The recent Wine Business Forum organised by New Zealand Winegrowers considered everything from wine tourism to e-commerce in China. Felicity Carter reports.
The annual SVB Direct to Consumer Report reveals just how different the US wine market is from Europe. Robert Joseph wonders whether it might have lessons to teach other markets.
From velvety and juicy to fascinatingly complex: Thanks to a predominantly cool climate and many autochthonous grape varieties, red wines from Burgenland and Lower Austria are increasingly moving into the international spotlight.
