A New Champagne from 50 Cent

The Terroirs et Vignerons de Champagne (TEVC) cooperative group will in future produce Champagne for the "Le Chemin du Roi" brand of Sire Champagne, a subsidiary of Hoboken, New Jersey-based Sire Spirits - the company owned by U.S. rapper Curtis Jackson, aka '50 Cent'.

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Champagne & 50 cent - a perfect combination? (Photo: Boris Zerwann/zerbor, stock.adobe.com)
Champagne & 50 cent - a perfect combination? (Photo: Boris Zerwann/zerbor, stock.adobe.com)

As reported by The Drinks Business, a multi-year agreement has been reached to this end.

"I chose TEVC as the source for my Champagne because it is a cooperative of family-owned businesses that have been making some of the best Champagne for centuries," says Jackson, whose Champagne brand is the official Champagne of numerous U.S. sports teams, including the Houston Astros (basketball) and Vegas Golden Knights (ice hockey).

TEVC was only formed in 2021 through the merger of the umbrella companies of Champagne Nicolas Feuillatte and Champagne Castelnau, among others, and had a vineyard area to show for it from a standing start that was roughly equivalent to that of the Rheingau. Most recently, the group had announced the acquisition of Champagne Henriot.

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