Premiere of '100% Champagne' in Munich

Successful first edition of Meininger's new trade fair '100% Champagne': 500 visitors and 54 champagne winemakers were guests at the MTC Center Munich on June 19 and 20, 2022.

Reading time: 1m 30s

100% Champagne in Munich (Photo: Christoph Grothgar Photography)
100% Champagne in Munich (Photo: Christoph Grothgar Photography)

On the hottest days of the year so far, the first exclusive champagne trade fair "100% Champagne" took place in the well-cooled, stylish location on the Frankfurter Ring - and with a line-up of producers that has never been seen in this form outside France.

More than 200 champagnes from renowned trading houses and prominent vintners such as Agrapart & Fils, Pol Roger, Eric Rodez and many others could be tasted in a relaxed atmosphere.

On Sunday, at the open day, exhibitors such as Taittinger, Alfred Gratien and Gosset highlighted the high level of curiosity and above-average knowledge of the end consumers. On Monday, it was all about business at the specialist day for high-end gastronomy and wine retailers.

"The first ‘100% Champagne’ trade fair in Munich was perfectly thought out down to the smallest detail. A great location was chosen in the heart of Munich, which could be reached easily and without stress by train and subway. Especially the separate day for trade visitors on Monday was well organized. Through the fair, we were able to enhance and refine our champagne range with new partners at our side," sums up Simone Schroll of Wein & Feinkost Schroll in Neukirchen. "I was particularly pleased to meet and talk with Virginie Taittinger, who represented the Virginie T. Champagne House as a winemaker herself at the fair with her woman power."

The Comité Interprofessionnel du Vin de Champagne and the editor-in-chief of Meininger's Sommelier, Sascha Speicher, ensured that further training was not neglected either: in two packed masterclasses with the topics "The three fermentations in Champagne" and "Which vintages are currently on the market? How do Champagne makers select vintages?" Sommeliers and buyers got valuable insights. 

The seminars were rounded off by a launch of the Abelé 1757 Champagne House.

In 2023, the event will take place again, and the exclusive setting is to be maintained by all means. The corresponding date will be communicated shortly.




Latest Articles