Casa Sartori 1898: Traditions for Today’s Tastes

Over 120 years of winemaking tradition is now in the hands of the 4th generation, CEOs Andrea Sartori and Luca Sartori. The two brothers have a deep understanding of the terroir, native grapes, and classic wine styles of their region and they pair this with an acute ear for the demands of modern consumers.

Casa Sartori 1898 Fira Bianco

Fira IGT

A new line of wines, Fira IGT, is being launched as an answer to the demands of the millennial generation. Two Fira IGT wines are made from classic regional grape varieties using old traditional methods, but they have a modern twist. The Fira IGT white is made from the native Gaganega variety, while the red is made from Corvina and Corvinone grapes, the same varieties for Valpolicella Ripasso and Amarone.Veneto has had tradition for making grapes from dried or slightly dried grapes since the Middle Ages. This natural method of vinification enhances power and flavour, but the Fira style is more accessible, fresh, and easy to drink. The Fira IGT Bianco and Fira IGT Rosso offer young consumers the flavour intensity and elegance they are seeking. The labels are colourful, lively, and just as appealing as the wines.

High Demand for the Premium Range

A shift in consumption patterns has increased the international demand for premium wines from classic regions. Sartori’s flagship wines, the Regolo Valpolicella Ripasso Classico and Corte Brà Amarone della Valpolicella Classico Riserva are enjoying great success on the export market. With Canada and Germany in the foreground followed by the UK, USA, Japan, and Australia.

Sartori is market leader on the domestic market in Italy with Valdimezzo Valpolicella Ripasso Superiore, a premium wine with a more refreshing, accessible style than in the past. The light white wine sector is also growing with Lugana in the lead.

Casa Sartori 1898 Fira Rosso

Casa Sartori 1898 welcomes visitors to its modern tasting room and shop in its historic headquarters in Negrar in Valpolicella

New Corporate Identity

Casa Vinicola Sartori, located in Negrar in Valpolicella recently changed its name to Casa Sartori 1898 in the course of new corporate identity. The new name strengthens the historic image and highlights Family Sartori’s dedication to the winemaking culture of the region. Casa Sartori 1898 will open the doors to its new, on-premises wine shop this summer. The enoteca will not only be a sales point, but also a location for welcoming guests and hosting events. The venue is built sustainably, relying 100 % on renewable materials and will be carbon neutral.

Casa Sartori 1898 has a strong financial foundation with Colognola ai Colli, a Veneto cooperative that is incorporated into the Collis Veneto Wine Group as the main shareholder. Casa Sartori 1898 owns and manages 120 hectares of vineyards and distributes its wines in over 60 markets overseas (40 % of sales come from the domestic market). The total forecasted revenue for 2022 is Euro 52 million.