Traceability is a term that is increasingly used, along with the assertion that "consumers want to know where stuff comes from." A New Zealand company is using technology familiar from TV police forensic programmes to help a super premium wine estate to give assurance about the provenance of its wines.
NFTs are the latest thing for the wine industry. In Germany, two new projects were launched this week, while a pair Italians have paid 2.5 million US$ for a bundle of NFTs including a magnum of NFT Champagne. But are NFTs just a step on the road to the Metaverse?
The Forum Blockchain in the Wine Industry is a conference on applications of Blockchain technology in the wine sector. It takes place on July 15, 2022 from 9:45 am to 6:00 pm at Geisenheim University and via livestream.
While tokenization of assets such as wine is still in an early stage of its development, it is already of increasing economic importance. Michael Paul Kramer, Jochen Heussner and Prof. Dr. Jon H. Hanf of Geisenheim University report.
Readers of last week’s Meininger’s articles on NFTs may be interested to learn that the new technology has been adopted by the VDP, the association that brings together Germany’s most illustrious wine producers.
Almost overnight, NFTs - Non-Fungible Tokens have come from nowhere in the art world to become a market worth more than a quarter of the value of the US wine trade. Now they are moving into wine. In this extensive article, Robert Joseph attempts to throw some light on a very complex picture.
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