Robert Joseph suggests that wine is not all about terroir and food-matching.

Reading time: 2m

Robert Joseph takes a look at how some big companies are reacting to an increasingly polarised wine industry.

Reading time: 2m 30s

Robert Joseph takes a sceptical look at claims being made for environmental consciousness among the young.

Reading time: 2m 45s

Robert Joseph offers some advice for producers looking for distribution in a saturated market.

Reading time: 2m 20s

Robert Joseph’s suggestion that wine marketers could learn from the effort studios put into promoting movies like Barbie attracted a lot of interest. Now he wonders if there could be lessons too in the numbers of people who chose to watch that film in a double feature with Oppenheimer.

Reading time: 3m

Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.

Reading time: 3m 30s

Last week, Robert Joseph suggested that wineries need to do more marketing, but that the prices of too many wines are too low for them to be able to do so. He also promised to provide some thoughts on how to raise prices. Here, in a highly personal piece, he includes a few suggestions based on his own commercial experiences.

Reading time: 5m 30s

Robert Joseph believes the wine industry could learn from the way successful movies are marketed.

Reading time: 2m 30s

After decades of writing about wine and editing and judging other people's words on the subject, Robert Joseph wonders whether there will ever be a vocabulary that works for everyone.

Reading time: 4m