Devil's Advocate: The Only Solution for Bordeaux - Cut Volumes and Raise Prices

As top critics head for Bordeaux to taste 2023 samples of wine selling en primeur at prices from €20 to €200 or more, Robert Joseph looks at the 'other' Bordeaux that the giant supermarket chain Carrefour is selling at prices that compete with Red Bull and Coca Cola. 

Reading time: 4m

Devil’s Advocate: Wine Has Lost Its Divine Right to Supremacy

Many wine people imagine that their favourite alcoholic beverage is innately superior to any others. Robert Joseph suggests that pursuing this line may not prove to be very productive.

Reading time: 4m

Devil's Advocate: What Wine Businesses Could Learn From a Long-Running TV Show

Robert Joseph watched an internationally popular business reality television series for the first time in a decade - and found it included surprisingly useful lessons about margins, branding and distribution. Here are four key takeaways.

Reading time: 5m

Devil's Advocate: A Defence of Restaurant Mark-Ups and ProWein Hotel Prices

Robert Joseph often likes to defend (or at least, explain) the apparently indefensible. Here, as thousands of professionals consider the high cost of attending ProWein, he offers a reasonable explanation for those high hotel prices.

Reading time: 2m 30s

Devil’s Advocate: Why Franciacorta's 134 Subzones May Make Commercial Sense

Franciacorta is the latest region to break itself up into subzones. At first glance, this seems too complicated — but Robert Joseph suggests there may be method behind the madness.

Reading time: 4m 15s

Devil's Advocate: What's Happening to Oak? Have we Passed Peak Barrique?

Robert Joseph takes an offbeat look at the changing way that oak is viewed by the wine industry.

Reading time: 4m

Devil’s Advocate: Time to Rethink the Drink?

When a host says 'can I get you a drink?', they're rarely offering No-Lo wines or sparkling tea. Robert Joseph suggests that, despite not containing any alcohol, these are ‘drinks' too – and deserve rather more recognition than they're currently given.

Reading time: 3m

Devil's Advocate: The Wine Industry Has to Stop Being Tribal

Robert Joseph suggests that, if the wine industry is to combat the threat of Neo-Prohibitionism, it needs to work together  with producers of other forms of alcohol, to create a strategy, acknowledge some of its own failings, and to understand where its foes are coming from.

Reading time: 4m

Devil's Advocate: Why I'm Looking Forward to ´Wine Goes Tech`

On the eve of ProWein, Robert Joseph will be joining a number of illustrious speakers to discuss the way technology is changing the wine industry.

Reading time: 3m