It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.
20,860 trade visitors attended this year's ProWine Shanghai. The leading trade fair for wine and spirits on the Chinese mainland hosted 650 exhibitors from 32 countries and regions, with international participants accounting for over 80%.
In response to rising cost pressures, Messe Düsseldorf, in collaboration with Kuoni Tumlare Congress, has launched a new hotel booking platform for ProWein 2025.
Professor Simone Loose from Geisenheim University and Rafael del Rey from the Spanish Observatory of Wine Markets have launched their latest report, State of the International Wine Markets in 2023. Here are their most important findings.
ProWein will host an industry discussion on 1 October 2024, focusing on the impact of digitalisation in the wine industry. This follows the release of a special report highlighting the transformative role of digital technology in the sector.
The latest ProWein Business Report focuses on the state of digital transformation of the global wine sector. According to the report, email marketing and social media are now standard marketing tools, while wine producers still lag behind in adopting new technology.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.