The wine magazine Adega began just as Brazil’s wine economy was taking off and flourished in tandem with the market. Felicity Carter hears the strategy behind a many-faceted business.
More than 50,000 visitors, adjustments to the hall concept and innovative themes - as reported by our sister publication WEINWIRTSCHAFT, ProWein's 30th edition will introduce some changes.
ProWein 2023 was undoubtedly more successful than ProWein 2022. In 2023, there were 49,000 visitors, almost 30% more than in 2022, but 20% fewer than in 2019.
49,000 visitors from 141 countries attended ProWein, according to the fair organisers, despite strikes at Düsseldorf and other nearby airports in the immediate run-up to the fair and a public transport strike on the second and third day.
The seats were packed, the stage was lit, and the lights were dimmed. The 17th Meininger Awards Excellence in Wine & Spirit began, in front of 500 of the most significant people in the wine and spirits sectors.
Austria was the first country in the world to cultivate a farm according to organic principles. In the century since, the commitment to nature has only become stronger.