In response to rising cost pressures, Messe Düsseldorf, in collaboration with Kuoni Tumlare Congress, has launched a new hotel booking platform for ProWein 2025.
Professor Simone Loose from Geisenheim University and Rafael del Rey from the Spanish Observatory of Wine Markets have launched their latest report, State of the International Wine Markets in 2023. Here are their most important findings.
ProWein will host an industry discussion on 1 October 2024, focusing on the impact of digitalisation in the wine industry. This follows the release of a special report highlighting the transformative role of digital technology in the sector.
The latest ProWein Business Report focuses on the state of digital transformation of the global wine sector. According to the report, email marketing and social media are now standard marketing tools, while wine producers still lag behind in adopting new technology.
A new ProWine report by Professor Simone Loose of Geisenheim University has found that exporters see Japan as a key market, thanks to its appreciation for quality and readiness to pay premium prices.
The first ProWine Tokyo took place with nearly 200 exhibitors from 20 regions. Germany's leading wine competition MUNDUS VINI, organised by Meininger Verlag, took some of its winning wines to Japan.