Interest in the Fine Wine Market seems to be at an all-time high if you look at the amount of investment as well as the attention the sector has attracted of late. In a series of articles, we will look at its various aspects, hear from different stakeholders and take a peek at where it may be heading. Isabel Kottmann, Jochen Heussner, Nikolay Chashchinov and Jon H. Hanf from Geisenheim University have 1001 questions.
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Why doing a survey on wine tourism and sustainability? Both topics have a huge economic importance and both have further potential. Wine tourism is a fast-growing market. Sustainability is one of the challenges we need to solve most urgently. In a joint study, Prof. Dr. Gergely Szolnoki, Dr. Maximilian Tafel and Anne-Christin Stelter (Hochschule Geisenheim University) as well as Niklas Ridoff and Calle Nilsson (WineTourism.com) bring these two aspects together and asked how to implement sustainable wine tourism successfully.
Every day, consumers across the world choose to buy one bottle of wine from the range on offer on the shelves of a shop or a restaurant wine list? What drives their choice?
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
