Insights

"Brought to You By…" How to Get the Most out of Sponsorship

Sponsoring events can be exciting for wine producers, but all aspects need to be carefully considered. Roger Morris reports.

Reading time: 9m

Treasury Wine Estates' Innovative AI-based Marketing Approach

Big companies are already using AI to get a competitive advantage. Felicity Carter finds out about a new project from Treasury Wine Estates.

Reading time: 7m 30s

Nordic Monopolies Struggle with Social Responsibility

Social responsibility is becoming as significant a topic as environmental responsibility. But defining it, and establishing where to place responsibility, is proving particularly difficult for Nordic monopolies. Petri Pellinen and Robert Joseph report.

Reading time: 5m

Gérard Bertrand and the Renaissance of Rosé and Orange Wines

Can rosé ever be considered fine wine? Gérard Bertrand not only thinks so, he launched the most expensive rosé in the world to prove it. Now he’s got his sights set on orange wine, as Robert Joseph reports.

Reading time: 6m 15s

Bordeaux: Crisis or Opportunity?

France's prestigious Bordeaux region is struggling with too much wine and too little demand. Here's how the wine-growing region is planning to fight its way out of the crisis. Alexandra Wrann reports.

Reading time: 11m 45s

How to Survive as a Family Winery: Become a Corporation

Roger Morris reveals how, while some have chosen to sell out to big corporations, some family wineries in California have thrived by becoming family-owned corporations.

Reading time: 6m 15s

Unlocking the US Wine Market: 7 Key Insights from Industry Veteran Brian Rosen

The US wine market is one of the most lucrative in the world, but it’s complex and challenging for small wine brands looking to establish themselves. An industry expert offers Felicity Carter his key tips and insights on how wine brands can beat the odds.

Reading time: 6m 30s

Beyond Greenwashing

Sustainability has become mainstream and is a crucial factor in wine production and sales. But how can credible sustainable customer engagement be achieved? 5 tips for a sustainable communication by Prof. Dr. Michael Bernecker. 

Reading time: 4m

China: Not Guilty of Causing Australia’s Wine Industry Crisis

Australian wineries have huge volumes of unsold wine. Most media coverage blames China’s swingeing punitive tariffs for this situation. But, as Dudley Brown reveals, Beijing’s responsibility for the situation is quite limited.

Reading time: 4m

Inside South Africa’s Increasingly Impressive Wine Tourism Industry

From restorative tourism to revitalising rural areas, Mariëtte du Toit-Helmbold has seen it all. She tells Felicity Carter what’s going on in South Africa.

Reading time: 6m 15s

Accolade to Sell Banrock Station Winery

The Australian wine group Accolade Wines is looking into selling the well-known Banrock Station winery in the Riverland. However, the brand will not be part of the deal.

Reading time: 1m 15s

Domaine de Trévallon: Against the Grain

Domaine de Trévallon has always made wine against the rules. Today they are considered one of the leading French producers.

Reading time: 2m 20s

From Auckland to Vienna: Meet Chris Yorke, Leading Austria’s Wine Export Expansion

Chris Yorke sits down to talk about what’s driving the growing demand for Austrian wine and wine tourism.

Reading time: 9m 45s

French Wine Declines as Nolo Category Rises

While wine consumption in France continues to drop, with red wine shunned more than other styles, French consumers are showing increasing interest for no- and lower-alcohol (NOLO) products. Louise Hurren reports.

Reading time: 7min

ChatGPT - a Future Master of Wine?

OpenAI's artificial intelligence bot, ChatGPT has been the centre of global discussion since its launch at the end of last year. Anja Zimmer wonders how far this technology could change the wine industry.

Reading time: 2m 30