Although the pandemic gave a boost to online wine sales, online retailers have to work harder now. But, says Sarah Phillips McCartan, there are big rewards to be found online for those who get it right.
The Swedish Supreme Court has ruled that online marketing and sales of wine from abroad may now be allowed as a private import, even if a Swedish parent company is involved in the administration of the company. Anja Zimmer takes a look at the background.
Winc, the much lauded 11-year old online business that went public last year, has collapsed, despite $54.2m from venture capital investors including Bessemer Venture Partners, Shining Capital and Crosscut Ventures. Sherry-Lehmann, the 88-year-old Manhattan store faces a $3m unpaid tax bill and rumours of possible closure.
The South Korean wine market is showing impressive growth. Behavioural shifts that evolved during the global pandemic, such as drinking at home, ordering and studying wine online, are becoming more widespread. New categories like natural, orange, biodynamic and lower alcohol wine are spiking consumer interest, and the demand for wine education is surging. The increasing popularity of wine amongst younger drinkers indicates additional growth opportunities for brand owners and producers. Louise Hurren reports.