For many members of the industry, future success depends on ‘educating the public about wine’. But is that broad ambition really the answer? Robert Joseph wonders if, instead of focusing on what we want, we should be thinking more about giving consumers information they might actually find helpful.
When you are served a faulty bottle of wine at a professional event, should you say something? Or remain politely silent? Robert Joseph shares his experience of making the wrong decision.
As the war in Ukraine continues, and Covid refuses to disappear, many wine professionals are wondering when life is going to return to normal. Robert Joseph suggests that this may not be the right question.
In wine, as in art, there is a growing movement to take into account the motivation of the people who produced it. Robert Joseph grapples with the question of how much it matters?
Tradition demands the participation of individuals who are dedicated to preserving it. For the Trentino winegrowers’ cooperative Mezzacorona, this involves safeguarding the indigenous grape varieties Teroldego and Marzemino, showcasing their qualities both as monovarietal wines and in blends.
