Like wines, wine drinkers come in many forms, shapes and sizes. And just as it would make no sense to sell every kind of wine in the same places and in the same ways, effective producers understand how to channel their messaging appropriately toward the people who are most likely to be receptive to it.
From velvety and juicy to fascinatingly complex: Thanks to a predominantly cool climate and many autochthonous grape varieties, red wines from Burgenland and Lower Austria are increasingly moving into the international spotlight.