Devil’s Advocate: Who’s Buying Your Wine? How Are You Talking To Them?

Like wines, wine drinkers come in many forms, shapes and sizes. And just as it would make no sense to sell every kind of wine in the same places and in the same ways, effective producers understand how to channel their messaging appropriately toward the people who are most likely to be receptive to it.

Reading time: 1m 30s

Devil’s Advocate: R.I.P. Oddbins, a Once-Great Retail Chain

Robert Joseph looks back at one of the world’s most appealing wine retail businesses.

Reading time: 5m

Devil’s Advocate: The Billion-Dollar Deal. Did Treasury Overpay?

Robert Joseph takes a level-headed look at Treasury Wine Estates’ latest US acquisition.

Reading time: 3m 30s

Devil’s Advocate – The Industry-Threatening Spanish Crisis Nobody is Talking About

Robert Joseph looks behind the news of French winegrowers attacking trucks full of Spanish wine, and finds a story that needs to be more widely known.

Reading time: 4m

Devil’s Advocate: The Confusing World of English Sparkling Wine

Robert Joseph highlights — and questions — the diversity of styles on offer.

Reading time: 1m 30s

Devil’s Advocate: It’s the Million-Litre Question. What Should Happen to Australia’s Excess Wine?

Robert Joseph suggests the best solution for the Australian wine lake is to drain it.

Reading time: 2m 30s

Devil's Advocate - Is It Time for the Wine Capsule To Go?

Why do wine producers keep putting capsules on bottles? Robert Joseph considers the issue.

Reading time: 3m 15s

Devil's Advocate - Time to Take Back Labels Seriously

New EU regulations are going to force the wine industry to focus its attention on back labels. Robert Joseph argues that this is no bad thing.

Reading time: 4m 45s

Devil’s Advocate: Avoid the Value for Money Trap

Robert Joseph takes a different view of how attractively-priced wines are perceived.

Reading time: 4m