Robert Joseph wonders whether the focus on using sophisticated technology to remove alcohol from wine hasn't distracted producers from making beverages that taste good. And maybe more like the kind of wine most people really want to drink.
Halfway through what for many is a month with no alcohol, Devil's Advocate Robert Joseph considers why a period of abstinence could be a good strategy for members of the wine industry. And not just in January.
According to a widely-quoted saying, 'If you go on doing what you've always done, you'll always get what you've always got'. Robert Joseph suggests that, nowadays, the return may not even be that good - and outlines some of the ways wine businesses may change this year.