Campari now also has to take a stand in the dispute between former partners - in wine and marriage - Brad Pitt and Angelina Jolie. Questions are being asked about how Campari was able to secure the exclusive distribution rights to one of the "most successful rosé wines in the world".
Rosé wines are enjoying an extraordinary boom, but they are still struggling to command premium prices. But, as Roger Morris discovers, this situation is starting to change.
It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.