Making the Most of the Post-Pandemic Digital Wine Market

Although the pandemic gave a boost to online wine sales, online retailers have to work harder now. But, says Sarah Phillips McCartan, there are big rewards to be found online for those who get it right.

Reading time: 4m 30s

Devil's Advocate: Why AI Press Releases Might Help Your Business

Robert Joseph takes a fresh look at the potential usefulness of press releases, in an age when their most valuable readers might just be artificially intelligent robots.

Reading time: 3m 30s

Treasury Wine Estates' Innovative AI-based Marketing Approach

Big companies are already using AI to get a competitive advantage. Felicity Carter finds out about a new project from Treasury Wine Estates.

Reading time: 7m 30s

ChatGPT: The Digital Winemaker

Two négociants from Southern France have created a blend based on suggestions from ChatGPT.

Reading Time: 45s

ChatGPT - a Future Master of Wine?

OpenAI's artificial intelligence bot, ChatGPT has been the centre of global discussion since its launch at the end of last year. Anja Zimmer wonders how far this technology could change the wine industry.

Reading time: 2m 30

Ukrainian Cyberwarfare Targets Russian Wine Market

While Russian and Ukrainian troops bombard each other with heavy artillery, Kiev's IT specialists are quietly using their computer skills to undermine Russian daily life.

Reading time: 1m 10s

Tokenization of Wine - Enabling an Extended Consumer Experience

While tokenization of assets such as wine is still in an early stage of its development, it is already of increasing economic importance. Michael Paul Kramer, Jochen Heussner and Prof. Dr. Jon H. Hanf of Geisenheim University report.

Reading time: 2m 30s

TikTok for Wine Lovers: Made For Each Other, or Quite Incompatible?

The rapidly-growing short video platform has broadened its audience from dance-crazy teenagers to adults interested in wine. But the relationship between TikTok and alcohol is not straightforward, as Alice Dawkins reveals.

Reading time: 6m

Virtual Product Placement - Your Wine in Their Movie

New AI-powered technology, already being used by Amazon Prime, makes it simple to insert products into movies after they have been edited. What are the implications for wine?

Reading time: 1m 30s