The wine industry is seeking new sales opportunities. Could emerging markets and innovative products offer viable alternatives? And how is AI transforming sales and communication? Anja Zimmer reports.

Reading time: 2m 30s

The industry is concerned that the next generation is turning away from wine. But is Gen Z really as unreachable as it seems? Miriam Müller investigates.

Reading time: 5m 45s

Six of Germany's top ten distributors matched or exceeded their 2023 performance in 2024. Katja Apelt examines the trend and predicts a non-alcoholic future.

Reading time: 12m

Despite the celebratory image, the sparkling wine market is facing challenges. Champagne houses, in particular, are under pressure. Miriam Müller and Sophia Langhäuser assess the Top 10 market leaders.

Reading time: 8m

Africa’s growing middle class and rising demand for international products make it a promising market for wine. But which countries hold the most potential, and what do producers need to know? Dr. Christian Lindfeld shares key insights.

Reading time: 3m

How 1,600 families have balanced tradition and modernity, while making beautiful wine.

Reading time: 2m 45s

At a time when Donald Trump makes no secret of his antipathy towards ESG policies in general, it is time to consider how well green marketing works for wine. Anja Zimmer investigates the promises, pitfalls, and what consumers really care about.

Reading time: 6m 30s

A new report commissioned by the German producer, Rotkäppchen-Mumm, suggests that retailers would be far wiser to range bottles by colour and sweetness than by country. Katja Apelt reports.

Reading time: 3m 45s

The German winery landscape is shrinking, facing declining revenue and a sales slump. Miriam Müller explores how wineries are finding pathways to navigate this predicament.

Reading time: 8m 45s

It’s got a wine-growing history that dates back to the Roman world. It’s got more than 220 authorised grape varieties over 55,000 hectares of vineyards, and it’s one of the most exciting wine-growing countries in Europe.

It’s time for Hungary to take centre stage.

Italy's wine industry enjoys record export values and can finally begin tackling domestic dealcoholisation, but the threat of US tariffs casts a long shadow. Veronika Crecelius explores a complex situation.

Reading time: 8m 45s

The En Primeur campaign for the difficult 2024 vintage has begun with significant price reductions and other hurdles, reports Stefan Pegatzky. 

Reading time: 2m 15s

It’s the place to be to unlock growth in the wine trade.

Reading time: 2m 15s

Bulgarian winegrowers and vintners are increasingly turning to native grape varieties. The indigenous Balkan varieties produce characterful wines that can easily stand up to international competition.

Reading time: 3m

ProWein 2025 is over. There were fewer visitors than last year. Nevertheless, the feedback from exhibitors and guests was positive. A review.

Reading time: 2m